This title is obviously a ridiculous idea, but it is truly the only way to eliminate the need or effectiveness of e-marketing. If we were to remove the Internet altogether, that is the only thing that would eliminate the huge leveraging opportunity that is e-marketing. As it is, with the Internet so deeply entrenched in our global culture, there is not chance that e-marketing will get any less important.
Not only is e-marketing simply a great opportunity for companies to put themselves out there into the spotlight of consumers, it is actually much more convenient for the consumer themselves. Take buying a car for example. This activity is a highly time-consuming and costly (not just in price but in exertion from the consumer) activity. With the help of e-marketing and internet shopping, it allows a consumer to view hundreds and thousands of options without so much as leaving their sofa.
Personally, as a girl who loves to e-browse and online window shop, I am much more readily accepting of being bombarded or exposed to e-market ads and schemes online than I would be in person. This is because it is not costing me as much to be inconvenienced online as it would if I were being disturbed somewhere in person.
In addition to this, I will more quickly become saturated and receive brand exposure if I do not have to actually leave my house to get it. On Facebook, I have seen ads for two particular e-stores that always catch my eye, and I have clicked on them on multiple occasions. The clicks were simply for the repetitive exposure, yet now I know when the opportunity comes to purchase an item similar to what they sell, I will definitely go there.
As far as the role Social Media plays in the buying process, it is adept at forcing the consumer to recognize a need or desire, and then it frequently helps to carry that desire to further development. This is because it simply has the ability to be everywhere.
E-marketing has a long-term future.
Check out some more E-marketing info here:
What WOULD happen if e-marketing vanished for even a day? I think consumers would realize just how much they actually depend on it. Not being able to do price comparisons or read product reviews. We would actually have to get up (get dressed?), drive, park, walk, browse the store, stand and compare items, pick one, wait in line, walk back to the car, and drive home. See how much time e-marketing saves us? After being exposed to e-marketing through various ways I prefer online shopping. I wonder how it will be in the year 2099.
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